By Patrick Hatch
Fit, well groomed and impeccably dressed, Heo Jeong-nam results in every inches the present day South Korean guy.
But searching this effective isn’t simple. The 26-year-old follows a skin that is rigorous regime involving cleansers and moisturiser, and constantly wears sunscreen to guard their face from damaging UV rays.
Heo Jeong-nam started putting on makeup three years back and it hasn’t seemed straight back. Credit: Patrick Hatch
And, just like a number that is growing of countrymen, he’s got discovered the key to a perfect and evenly nicely toned complexion: makeup.
“I would like wellhello to wow females and I also don’t believe i really could date a female i love without wearing makeup,” he told Fairfax Media for a visit that is recent Yonsei University in Seoul. “It really is much easier to find a lady, with full confidence.”
Pop singer Psy is one of well-known person in the “K-Wave”, which includes spread South Korean popular culture – and items – all over the world. Credit: Marco Del Grande
Many Australian guys would baulk in the idea, however in Southern Korea, putting on makeup is now main-stream.
product product Sales of males’s natual skin care products expanded 86 per cent when you look at the 5 years to 2015 to normal $39 for almost any South man that is korean, in accordance with research company Euromonitor. (more…)