South men that are korean using makeup and it is severe company

South men that are korean using makeup and it is severe company

By Patrick Hatch

Fit, well groomed and impeccably dressed, Heo Jeong-nam results in every inches the present day South Korean guy.

But searching this effective isn’t simple. The 26-year-old follows a skin that is rigorous regime involving cleansers and moisturiser, and constantly wears sunscreen to guard their face from damaging UV rays.

Heo Jeong-nam started putting on makeup three years back and it hasn’t seemed straight back. Credit: Patrick Hatch

And, just like a number that is growing of countrymen, he’s got discovered the key to a perfect and evenly nicely toned complexion: makeup.

“I would like wellhello to wow females and I also don’t believe i really could date a female i love without wearing makeup,” he told Fairfax Media for a visit that is recent Yonsei University in Seoul. “It really is much easier to find a lady, with full confidence.”

Pop singer Psy is one of well-known person in the “K-Wave”, which includes spread South Korean popular culture – and items – all over the world. Credit: Marco Del Grande

Many Australian guys would baulk in the idea, however in Southern Korea, putting on makeup is now main-stream.

product product Sales of males’s natual skin care products expanded 86 per cent when you look at the 5 years to 2015 to normal $39 for almost any South man that is korean, in accordance with research company Euromonitor. (more…)

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